Various political parties in America are often asssociated with certain colours. This was the result of televised media, which assigned various colours to different parties so as to denote which party's presidential candidate won which state in the electoral college.
As per 2018, the official colors of the Libertarian Party are gold, black, and grey.
Despite having received an electoral vote back in 1972, the Libertarian Party has yet to win an entire state's electoral votes in an election. Therefore, no colour has been popularly assigned to the Libertarian Party yet by the media.
Yellow or gold is the colour most-often associated with the Libertarian Party.
Yellow and gold have most likely become associated with the Libertarian Party for the following reasons:
A) yellow being associated with classical liberalism, and
Some have made calls for the Libertarian Party to adopt an official color, but no action has officially taken place. The most popular demands include purple, indigo, yellow, and pink.
Some maintain that since libertarianism shares beliefs of both the Republican and Democratic parties, which are themselves typically associated with red and blue respectively, it should be associated with purple.
Others maintain that since the phrase "purple state" has already entered the popular culture as meaning any state that is equally entrenched between selecting the Democratic or Republican option, to associate such a color with a third party would be a misnomer.
It has also been pointed out that purple is often associated with royalty and monarchy, which is itself associated with autocratic big government - the very opposite of what libertarians advocate.
Indigo represents the color of the sky, the limitless opportunity of each individual citizen where through freedom of information there is no man-made ceiling blinding the individual from his/her true limitless potential, the ceiling being an artificial construct that may also be encasing a citizen into a versus/group-think mentality wherein fear of excommunication overrides fear of potential tyranny in the form of security within a provided structure.
Indigo is similar to blue, which may bridge the commonalities between the libertarian philosophy and that of the Democratic party, insofar as the socially progressive legislation encouraged by democrats manifests much akin to the limited federal legislation of personal morality taught by the libertarian school.
The close relation of indigo to the color blue can be considered an issue as blue is already associated primarily with the democratic party.
Yellow is often associated with gold, which is associated with prosperity and wealth, the products of a free market economy. Also, most libertarians support having a monetary system backed by metals, such as gold or silver. (See: gold standard.)
Yellow can be associated with fear or cowardice. Gold can be associated with greed. Yellow also completely disappears on a white background.
Pink was first indirectly associated with the libertarian party when used by CNN to represent Ron Paul during the 2012 race for the republican nomination throughout the delegate count match-ups as well as geographically on the CNN magic map.
Libertarians espouse fiscal conservatism and social progression, being against large government that may lead to a fiscal welfare state and/or federally legislated morality beyond being against rape, robbery, and murder. Compared to the fiscal mantra of the Republican party, the libertarian ideal lacks the unchecked defense spending that throughout history has often led to some form of imperial expansion in the form of war followed by the threat of retaliation, leading to more military spending, etc. Republican red combined with white (the independent color) appropriately contrasts the similarities and differences with the traditional republican philosophy.
In American culture the color pink is associated with the feminine. While masculinity has traditionally been associated with left-brained empirical mentality, the feminine has represented right-brained creative energy - thinking with the heart where the mind is merely the calculator. While the democratic and republican camps have been focused on winning elections at all costs, libertarians focus on the quest for truth and do not tend to sell out their principles for the sake of winning despite constant peer pressure to do so. This would undermine the existence of a third party challenging conventional politics in the first place, which has likely been part of the ultimate aim of the Democratic and Republican parties' peer pressure to conform from the onset.
Pink overall is an underutilized color compared to the primary colors red, blue, and yellow, and thus may represent a refinement compared to the basic primary colors. This also allows pink to have a shorter list of negative associations that have befallen the primary colors red, blue, and yellow, i.e. war, royalty, and cowardice, respectively.
In American culture the color pink is associated with the feminine. Still to this day, the feminine is associated with physical and emotional weakness.
In 2004, CNN associated the Libertarian Party with yellow.
A mock election held by USA Election Atlas also associated the Libertarian Party with yellow.